Lenders & Title Agents.....here is something to think about. As a real estate consultant, I live by the motto...."In Order To Receive, You Must First Give"...and I don't mean a free calendar either :)
This goes out to all those mortgage professionals who have been contacting me in droves the past few weeks. Do you really want my business? Take a Number!! Besides approving MY buyers and helping get MY buyers to the closing table, why has not a single message or email that I have received said anything about how YOU have so many buyers and you're looking for an awesome Realtor to hand YOUR business off to?
Why do you just want to take take take business from me, but you're not prepared to give any back?
The best way to earn MY business is to call or email me and say, "Hey Donna, I've got this buyer looking to buy a house within the next 30 days. I've already pre-approved him and have spoken with him about his payments and he's comfortable in the $200k price range. He's already turned in all his paperwork and I've got an automated approval in front of me. I gave him your name and contact information, so keep an eye or ear out for him. He's ready to go. When you see how smoothly this transaction goes, I look forward to sitting down with you to discuss how WE can continue to reciprocate each other's businesses and grow together."
Why is that so hard for mortgage people to do? Is it because you're not doing your own lead generation? Is it because the Realtors who were supplying you with THEIR buyers are no longer producing like they were and you think just any other Realtor should gladly give you THEIR business?
Oh, and I loved this: "I specialize in conventional, FHA/VA, stated/ALT-A, and small commerical loans." How do you "specialize" in everything? It's ok to do all types of loans and "specialize" in a particular type, but you can't "specialize" in all types of loans, you just work all types of loans, especially when residential and commercial are completely different animals.
I work extremely hard for MY business, and I have spent a lot of time, energy, and money into my lead generation. Why should I give MY business to someone who hasn't proven a thing to me? Why should I give MY business to someone who is so hurting for business right now that they're just calling Realtors they don't even know and are begging for their business?
The lenders that I am currently working with have proven time and time again that we are partners and they reciprocate my business like I reciprocate their business. Maybe you mortgage professionals who have chosen to cold call for business should instead see how you can grow your own lead generation, and then in turn, join forces with a Realtor to swap business with.
Nice Leander! I just read her blog. She must be getting a lot of calls or something lately. Have a successful weekend!